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If your team…
…has members who lack commitment and who avoid accountability, your team will suffer from inattention to results.
In such cases individual team members are more focused on their own status within the broader organisation; it is the ‘me’ instead of ‘we’.
Team relationships and overall morale are likely to be affected. Team performance will also suffer because of a lower quality of work being produced.
You need to…
…find a way to make membership to the team, and the outcome of the team’s project, more rewarding. For example, improve the team’s profile within the broader organisation.
Specifically you could…
…promote the strengths of the team and the aims of the project to a wider audience.